TAL Assister: supporting athletes beyond the game

At TAL, we’re proud to have launched the TAL Assister program, a new initiative that helps motivate and encourage AFLW athletes on and off the field.  The TAL Assister program provides a visible and tangible way for fans across the country to positively engage with AFLW athletes, with fans able to submit their messages of support to their favourite players via a dedicated website. Players can then have the most powerful messages printed directly onto their strapping tape and worn for motivation. 

Hawthorn Football Club AFLW Senior Coach, Bec Goddard OAM, lauded the initiative. 

Bec says that the way athletes and the football community assist and support each other, on and off the field, is more important than ever. The TAL Assister program is therefore a positive way for fans to send personalised messages to encourage and motivate their favourite footballers. 

TAL’s AFLW partnership also includes sponsoring AFLW doctors and physios, along with the Workplay flexible employment initiative to support athletes on and off the field. 

Workplay addresses challenges facing many women athletes, connecting AFLW players to flexible employment, education and career opportunities. The initiative provides the tools, advice and inspiration to help players thrive at every stage of their sporting and off-field careers.

TAL’s partnership with AFLW is an exceptional opportunity to amplify the positive and unifying influence of women’s sport in Australia, and we are also humbled to play a role in partnering with the AFLW to encourage and empower women in sport. 

We’ve created the TAL Assister program to help deliver positive messages of support and encouragement to AFLW athletes when they are playing, and to build connections between clubs and supporters. 

As an organisation committed to supporting the health and financial wellbeing of Australians, TAL is proud to partner with AFLW to bring more opportunities to athletes. 

To learn more about the TAL Assister program and to submit messages of support for AFLW footballers during the 2023 NAB AFLW Season, visit our website. 

Watch Bec Goddard OAM speaking about the TAL Assister program here.