Digital experience
A member-friendly approach to managing cover and claims
Helping members feel confident, connected and in control
At TAL, we partner with super funds to deliver people-focused, branded experiences to maximise engagement with members over the life of their superannuation journey. Today’s members expect these experiences to be simple and intuitive, so it’s essential that our digital services are best in class.
We know that a digital-first philosophy plays a big role in promoting member engagement, leading to member retention, satisfaction and growth. That’s why TAL is investing over the long term in contemporary digital solutions and process enhancements that put members first.
Our design thinking is shaped by five principles:
Be human
We build trust and loyalty through empathy, by putting ourselves in the members' shoes.
Be secure by design
Data security underpins our design thinking, so we don’t compromise the member experience.
Make it simple
We use plain language and minimise touchpoints and friction in the process wherever possible.
Continuously improve
Ongoing testing helps us evolve and make upgrades and enhancements over time.
Create a holistic journey
We provide integrated experiences across insurance, health and retirement with access to human contact when members need it.
Introducing TAL Connect
TAL Connect is our next-generation digital platform, which offers super funds connectivity to engage with members through their complete superannuation lifecycle by seamlessly bringing together superannuation with insurance, health and retirement experiences.
Digital journeys embedded into your member experience
TAL Connect provides our partners with the building blocks to create member journeys across the full membership lifecycle. We see digital as an activator that brings your member offering to life – from acquisition, through insurance to retirement.
Our digital experiences are designed to encourage member interactions that maximise lifetime engagement. The TAL Connect platform wraps around product design, member engagement and servicing to enable a holistic member proposition.
We also recognise that super fund partners have unique digital infrastructure and capabilities, and are at different stages in their own technology strategy and roadmap. That’s why we offer multiple ways to integrate our services into your digital ecosystem, with the services building on each other until all services are fully integrated.
Want to find out more?
Contact your TAL Partnership Manager to discover how TAL’s digital services can help you create a better member experience.